THE COLLECTION OF PHOTOGRAPHS CAPTURES SOME OF THE MOST ENDANGERED ANIMALS IN THE WORLD; AS PART OF SONY’S ONGOING COMMITMENT TO PROTECT THE WILDLIFE

UP CLOSE WITH THE WORLD'S MOST ENDANGERED ANIMALS

The largest herbivore in Europe, the European Bison was brought back from the brink of extinction in the last two decades alone.

This spring, wildlife photographers across Europe – a UK photographer and finalist in the Wildlife Photographer of the Year 2014 and 2016, Sam Hobson, an award-winning Finnish wildlife photographer Lassi Rautiainen, Spanish nature photographer Javier Alonso Huerta, Swiss wildlife photographer Markus P. Stähli and nature photographer Gustav Kiburg – captured stunning imagery of these animals in their natural environment, made possible with the incredible focal range of the Sony RX10 III.

UP CLOSE WITH THE WORLD'S MOST ENDANGERED ANIMALS

The ‘rare’ collection of photographs captures some of the rarest mammals and birds in the world; as part of Sony’s ongoing commitment to support the protection of wildlife. Sony has partnered with the European Outdoor Conservation Association, who fund grassroot conservation projects worldwide, on this project.

Sam Hobson, Wildlife Photographer of the Year, also captured imagery of the Wolverine, not just a character from the big screen, but a rarely glimpsed species with just 2,260 thought to inhabit Europe. Although categorised as ‘Least Concern’ on the IUCN Red List, the species has seen a significant decline in Europe in the last decade.

Yann Salmon Legagneur, Head of Product Marketing, Digital Imaging for Sony Europe, commented: “We are delighted to showcase this collection of beautiful rare animals’ pictures, creatures that can be found right on our European doorstep. The Sony RX10 III, with its extended 600mm super-telephoto zoom lens and silent shutter capability, ensures that these incredible animals are not disturbed whilst photos are taken.”

UP CLOSE WITH THE WORLD'S MOST ENDANGERED ANIMALS

Catherine Savidge, General Manager, European Outdoor Conservation Association, said: “By capturing these images, we are able to share photography of these wondrous animals in their natural habitat with those who might never see them. In ten years, EOCA has raised over €2 million from the outdoor industry and spent 100% of it on projects conserving threatened species and habits in 41 different countries. Working with Sony enables us to highlight this vital conservation work to the public.”

The Sony RX10 III is the perfect piece of kit for professional and amateur wildlife photographers alike. With vast zoom range out to 600mm, an efficient 1.0-type image sensor, large-aperture 24-600mm lens and 25x zoom lens, subjects now stand out beautifully, even when shot at extreme distances or close up.

UP CLOSE WITH THE WORLD'S MOST ENDANGERED ANIMALS


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